Should you do social media yourself or hand it off to an agency?
Doing it yourself is worth it if you can reliably keep seven and a half to fifteen hours a month free and enjoy writing. Handing it off is worth it as soon as that time is missing or your working hour is worth more than the cost of management — at €523.60 a month (plus a one-time €523.60 to get started), that’s the case for most self-employed people from an hourly rate of about €60.
Last reviewed: August 20, 2026
The real time it takes to do it yourself
For ten posts a month, plan on seven and a half to fifteen hours — 45 to 90 minutes per post: finding topics, writing, designing, scheduling and replying to comments. The work doesn’t come in one block but is spread out — which makes it harder to plan in everyday life than the bare number of hours suggests.
On top of that comes the learning curve at the start: image formats, how to structure copy and a recognizable look take a few attempts. That learning curve is the main reason many people stop again after two months.
When which option makes more sense
- Do it yourself
- If you like writing, have a clear topic and can reliably keep the time free. The upside: your voice stays completely your own.
- Hand it off
- If time is short, your profile has already gone quiet several times, or you need a consistent presence without having to deal with it.
- A mix
- Have it set up once, then carry on yourself. At social2scale, profile and branding for €1,297.10, just the posts from €446.25 one-time.
What would this look like for you?
A free intro call of about 45 minutes to see if we’re a good fit. No obligation.